Must-Know Makeup Statistics [Recent Analysis]

Summarized & Collected by: Vamps.ai | Last Updated: 7/22/2024

In this post, we will explore a wide range of statistics related to the makeup industry, shedding light on key figures such as market values, consumer behaviors, and trends. From the global cosmetics market size to the preferences of U.S. women in makeup usage, these statistics provide valuable insights into the dynamic world of beauty products. Let's dive in and uncover the fascinating numbers that define the makeup landscape.

Our Statistics Collection

Statistic 1

"The global cosmetics market was valued at $380.2 billion in 2019."

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Statistic 2

"The United States is the largest beauty market, with a revenue of $89.4 billion in 2020."

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Statistic 3

"In 2018, about 63.9% of U.S. women use makeup daily."

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Statistic 4

"The annual average spending on makeup products per U.S. consumer in 2020 was $103."

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Statistic 5

"Sales of cosmetic and beauty products worldwide had a decline of 8% in 2020, mainly due to the COVID-19 pandemic."

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Statistic 6

"The lipstick market is valued at $13.1 billion in 2020."

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Statistic 7

"Around 45% of U.S. women said their primary reason for using makeup was to enhance their natural appearance."

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Statistic 8

"In 2022, the global eye makeup market size is expected to be worth $21.4 billion."

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Statistic 9

"70% of women in the U.S. between the ages of 18-49 use skincare products regularly."

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Statistic 10

"The age group between 30-59 years old spent the highest amount on makeup, with an average of $164 annually in 2020."

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Statistic 11

"Approximately 35% of global cosmetic sales were made through online channels in 2020."

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Statistic 12

"In 2022, the foundation market has a projected value of $14.2 billion."

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Statistic 13

"About 57% of global makeup consumers are aged between 18-34 years."

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Statistic 14

"Asia-Pacific was the largest market for cosmetic products in 2020, holding a share of about 37% of the global cosmetic market."

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Statistic 15

"The global market for vegan cosmetics is estimated to reach $20.8 billion by 2025."

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Statistic 16

"Men’s grooming products are expected to grow at a rate of 5.23% between 2020-2027, with a forecasted value of $223.2 billion by the end of 2027."

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Statistic 17

"The fastest-growing category in cosmetics between 2017 and 2018 was skincare, with a growth rate of 9.4%."

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Statistic 18

"In 2020, the leading cosmetics company worldwide was L’Oréal, with a revenue of $33.6 billion."

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Statistic 19

"In the U.S., consumers buying cosmetics online increased from 28% in 2017 to 41% in 2018."

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Interpretation

In conclusion, the statistics presented shed light on the significant impact and trends within the global cosmetics market. The data reveals a shift in consumer behavior, with a rise in online purchases and a preference for skincare products. The COVID-19 pandemic had a noticeable effect on overall sales in 2020. The makeup industry continues to evolve, with projections indicating substantial growth in specific sectors such as eye makeup and vegan cosmetics. Furthermore, the data highlights demographic preferences, with insights into consumer age groups and regional market dynamics. Overall, these statistics underscore the dynamic nature of the cosmetics industry and the diverse factors influencing consumer choices and market trends.

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